Post by amirmukaddas on Mar 14, 2024 14:01:57 GMT 7
Welcome to our usual appointment with the marketing and communication of Pop Up Magazine! Today for our space dedicated to marketing strategies, we will talk to you about brand positioning , illustrating its meaning, the key elements that compose it, some factors that have a profound impact on the achievement of its ultimate purpose, represented by fixing that brand in the mind of the consumer in the medium and long term, thus pushing him to prefer it to its competitors. Welcome to the world of marketing, curated by Pop Up! Brand positioning.
The term brand positioning refers to the market position occupied by a brand and its products, in the minds of consumers. Wanting to specifically define what brand positioning is, we can say Denmark Telegram Number Data that it concerns the unique characteristics of the products, advertising, brand identity and the values connected to it, as well as the customer experience , which therefore affect the user's purchasing choice . In his book "Principles of Marketing" , Philip Kotler states that the purchasing process occurs on the basis of perceptions, impressions and sensations relating to the product, compared to competitor offers.
This is why, in an increasingly crowded competitive context, brands must pay attention to every detail that communicates the brand: from product characteristics to complementary services, up to communication channels and company values. We can, therefore, say that brand positioning is a strategic asset that allows, when a need appears in the customer's mind, to generate immediate recall of a specific brand. In this way this is positioned as an answer to a specific need or solution to the potential customer's problem.
The term brand positioning refers to the market position occupied by a brand and its products, in the minds of consumers. Wanting to specifically define what brand positioning is, we can say Denmark Telegram Number Data that it concerns the unique characteristics of the products, advertising, brand identity and the values connected to it, as well as the customer experience , which therefore affect the user's purchasing choice . In his book "Principles of Marketing" , Philip Kotler states that the purchasing process occurs on the basis of perceptions, impressions and sensations relating to the product, compared to competitor offers.
This is why, in an increasingly crowded competitive context, brands must pay attention to every detail that communicates the brand: from product characteristics to complementary services, up to communication channels and company values. We can, therefore, say that brand positioning is a strategic asset that allows, when a need appears in the customer's mind, to generate immediate recall of a specific brand. In this way this is positioned as an answer to a specific need or solution to the potential customer's problem.