Post by account_disabled on Mar 12, 2024 10:30:29 GMT 7
When I deal with sales networks or companies that want to place products and services on the market I always have to mediate with their urgency to achieve their objectives. They have allocated the resources, they have a budget that must convert, in a short time, into a certain number of sales. This urgency, in addition to being given by the poor understanding of digital channels, is based on the previous experience relating to "old media" which allowed to obtain effective media exposure in a less crowded, richer and less competitive market. “Our motto is 'sell, sell and sell'” I heard a well-known entrepreneur say. “For us the only result that matters is: sales and turnover” .
So are sales more important than trust or what people think of your company? Are they more India Mobile Number Data important than the quality and guarantee you give to your products? More important than attention to customer problems? Are they more important than ethics or the impact they have on the environment? It seems to me that EVERYTHING is more important than sales, if you want to have sales . “Pride refers to our opinion of ourselves, vanity refers to what we would like others to think of us” – Jane Austen Pride and vanity are healthy feelings from which to start a communication aimed at mitigating the customer 's prejudice and increasing interactions with him. Interactions rarely happen if there is no underlying credibility.
Advertising platforms sell visibility or clicks , however they have not yet sold trust. Interactions and perceptions, as opposed to "impressions" , open you up to dialogue, permission and true listening. Unfortunately this openness of credit from the public comes through what they think of you, your company and your products. It is the result of familiarity with your content. It is based on the positioning you obtain through the ethical values you express. It is based on word of mouth and the guarantees you put in place. It is based on trust and your ability to obtain an empathetic and honest dialogue channel with the buyer. Show your pride and defeat the prejudice of the public, that public whose needs you will satisfy and who will increase your turnover out of gratitude.
So are sales more important than trust or what people think of your company? Are they more India Mobile Number Data important than the quality and guarantee you give to your products? More important than attention to customer problems? Are they more important than ethics or the impact they have on the environment? It seems to me that EVERYTHING is more important than sales, if you want to have sales . “Pride refers to our opinion of ourselves, vanity refers to what we would like others to think of us” – Jane Austen Pride and vanity are healthy feelings from which to start a communication aimed at mitigating the customer 's prejudice and increasing interactions with him. Interactions rarely happen if there is no underlying credibility.
Advertising platforms sell visibility or clicks , however they have not yet sold trust. Interactions and perceptions, as opposed to "impressions" , open you up to dialogue, permission and true listening. Unfortunately this openness of credit from the public comes through what they think of you, your company and your products. It is the result of familiarity with your content. It is based on the positioning you obtain through the ethical values you express. It is based on word of mouth and the guarantees you put in place. It is based on trust and your ability to obtain an empathetic and honest dialogue channel with the buyer. Show your pride and defeat the prejudice of the public, that public whose needs you will satisfy and who will increase your turnover out of gratitude.