Post by account_disabled on Mar 6, 2024 12:12:27 GMT 7
There are dozens of B2B marketing techniques available to companies: how to choose the effective ones, suitable for the sector and capable of generating real commercial development? How to integrate them into a coherent strategy that supports business growth? Continue reading today's article to find an answer to these questions and find the right path to achieving your goals! The first step: define your B2B marketing objectives The company's objectives can be different: increase turnover increase the number of new customers improve the retention rate optimize and digitalize processes Starting from these targets, each area will have its specific objectives.
In the case of B2B marketing , it will Germany Phone Number be a matter of generating a number of leads to be qualified and passed to the sales force , so that they can conclude the process and finalize the new agreements and increase turnover . These are just a few examples to introduce a fundamental premise: each objective corresponds to a marketing activity , with specific benchmarks and metrics. Associate each activity with the phases of the buyer's journey Inbound Small Scheme After having identified the techniques suitable for the individual objectives, it is necessary to find a correspondence also with respect to the buyer's journey , the average purchasing process of the ideal customers that the company wants to attract to itself. Download the ebook To increase your target audience's knowledge of the solutions , values and skills your company has to offer, it's a good idea to start with demand generation activities . We will delve deeper into the topic in the next paragraph.
Demand generation The objective of demand generation is brand awareness, but not as an end in itself, but rather to raise awareness among its audience regarding the challenges it can overcome thanks to the proposed solutions . Among the B2B marketing techniques that fall within demand generation , we find: account-based marketing (ABM) to target a very precise target audience paid campaigns on search engines or social networks LinkedIn marketing by exploiting the potential of the platform dedicated to professionals guest blogging activities to intercept qualified traffic on other sector sites With a series of contents offered to potential customers through the channels they frequent to do research and be updated, the company positions itself among the market leaders who have answers for every need.
In the case of B2B marketing , it will Germany Phone Number be a matter of generating a number of leads to be qualified and passed to the sales force , so that they can conclude the process and finalize the new agreements and increase turnover . These are just a few examples to introduce a fundamental premise: each objective corresponds to a marketing activity , with specific benchmarks and metrics. Associate each activity with the phases of the buyer's journey Inbound Small Scheme After having identified the techniques suitable for the individual objectives, it is necessary to find a correspondence also with respect to the buyer's journey , the average purchasing process of the ideal customers that the company wants to attract to itself. Download the ebook To increase your target audience's knowledge of the solutions , values and skills your company has to offer, it's a good idea to start with demand generation activities . We will delve deeper into the topic in the next paragraph.
Demand generation The objective of demand generation is brand awareness, but not as an end in itself, but rather to raise awareness among its audience regarding the challenges it can overcome thanks to the proposed solutions . Among the B2B marketing techniques that fall within demand generation , we find: account-based marketing (ABM) to target a very precise target audience paid campaigns on search engines or social networks LinkedIn marketing by exploiting the potential of the platform dedicated to professionals guest blogging activities to intercept qualified traffic on other sector sites With a series of contents offered to potential customers through the channels they frequent to do research and be updated, the company positions itself among the market leaders who have answers for every need.