Post by account_disabled on Jan 6, 2024 16:59:34 GMT 7
The pandemic has turned marketers' priorities upside down like a sock. And to the extent that 2021 will once again be a year irremediably marked by the coronavirus, the priorities of marketing professionals for the next twelve months have also undergone mutations. According to a recent study by Altimeter , marketers (those who operate in the digital marketing arena, to be exact) will give priority, first and foremost, to the acquisition of new customers . 40% cite customer acquisition as one of their top three priorities for the coming year. A very similar proportion of marketers (39%) will prioritize increasing spending and income generated by their key customers in 2021. In the coming year, many marketing professionals will also focus on launching new products and services (34%), developing brand reputation (31%) and increasing brand awareness (31%).
In order for the objectives to which they have been labeled priority to finally materialize, marketers are also preparing to implement a series of improvements in their own capabilities. The majority, 52%, want Phone Number List to improve their ability to personalize content, messages and experiences based on different customer segments. Customer acquisition will be the top priority for marketers in 2021 42% want to give shine and splendor to the performance of their digital channels and 37% want to emphasize a more effective segmentation of their target audience. To meare the success of their digital marketing campaigns , 74% of marketers are also willing to track touchpoint engagement beyond reach as their primary metric. Approximately two-thirds of marketers (68%) will focus on the movements that take place in the funnel , seeking to go beyond reach and engagement.
52% of marketers confess that purchasing or integrating the most appropriate technological platform is becoming a major obstacle, while a similar proportion (51%) calls recruiting marketing talent particularly challenging. Nearly half of marketers (49%) similarly have trouble scaling best practices across different markets and business units , while 42% find it difficult to keep up with innovation in an ever-changing industry. The pandemic has by no means tiptoed through digital marketing and if in 2019 this discipline consumed between 31% and 50% of the marketing budgets of most marketers, in 2020 this proportion moves by a somewhat lower range of between 21% and 30%. Even so, a high percentage of marketers dedicate between 61% and 70% of their marketing resources to digital marketing.
In order for the objectives to which they have been labeled priority to finally materialize, marketers are also preparing to implement a series of improvements in their own capabilities. The majority, 52%, want Phone Number List to improve their ability to personalize content, messages and experiences based on different customer segments. Customer acquisition will be the top priority for marketers in 2021 42% want to give shine and splendor to the performance of their digital channels and 37% want to emphasize a more effective segmentation of their target audience. To meare the success of their digital marketing campaigns , 74% of marketers are also willing to track touchpoint engagement beyond reach as their primary metric. Approximately two-thirds of marketers (68%) will focus on the movements that take place in the funnel , seeking to go beyond reach and engagement.
52% of marketers confess that purchasing or integrating the most appropriate technological platform is becoming a major obstacle, while a similar proportion (51%) calls recruiting marketing talent particularly challenging. Nearly half of marketers (49%) similarly have trouble scaling best practices across different markets and business units , while 42% find it difficult to keep up with innovation in an ever-changing industry. The pandemic has by no means tiptoed through digital marketing and if in 2019 this discipline consumed between 31% and 50% of the marketing budgets of most marketers, in 2020 this proportion moves by a somewhat lower range of between 21% and 30%. Even so, a high percentage of marketers dedicate between 61% and 70% of their marketing resources to digital marketing.