Post by account_disabled on Nov 23, 2023 15:44:02 GMT 7
Entering the world of advertising on the Google network can bring many benefits, but only when all activities are properly optimized. You will avoid many mistakes and frustrations by choosing a professional agency whose specialists, based on their knowledge and experience, will build individually detailed campaigns for you. Contact Cube Group and find out how we can help you grow your business. Strategy, implementation and optimization of paid activities within the Google Ads ecosystem is one of the specialist fields for people thinking about a career in digital marketing. What exactly does an SEM Specialist do.
What competencies does work in the SEM department require? How can you develop in this area at Cube Group? These questions and more are answered by SEM & Social Leader at Cube Group, Karolina Loranc, and our Recruitment Assistant, Katarzyna Szucka. Katarzyna Szucka: Digital marketing Email Marketing List offers many possibilities: strategy, specialization in individual channels, analytics, marketing technology. What does advertising in Google Ads look like today what opportunities does it offer? Karolina Loranc: Google Ads advertising, in addition to the search engine standard i.e. campaigns using selected keywords in appropriate matches , also includes display , as well as more extensive YouTube campaigns not only reach, but also sales, such as: TrueView for Action format.
We now have newer types of campaigns such as Performance Max it is designed to complement certain search phrases, but it also works outside the search engine, which means that we can advertise as a complement to Google Display Network campaigns or replacing Gmail. We can also add YouTube, which complements this range of activities, so it is a combo. The results of the Performance Max campaign vary greatly, depending on the industry, but it gives some new possibilities and is an interesting complement to the basic search and display.
What competencies does work in the SEM department require? How can you develop in this area at Cube Group? These questions and more are answered by SEM & Social Leader at Cube Group, Karolina Loranc, and our Recruitment Assistant, Katarzyna Szucka. Katarzyna Szucka: Digital marketing Email Marketing List offers many possibilities: strategy, specialization in individual channels, analytics, marketing technology. What does advertising in Google Ads look like today what opportunities does it offer? Karolina Loranc: Google Ads advertising, in addition to the search engine standard i.e. campaigns using selected keywords in appropriate matches , also includes display , as well as more extensive YouTube campaigns not only reach, but also sales, such as: TrueView for Action format.
We now have newer types of campaigns such as Performance Max it is designed to complement certain search phrases, but it also works outside the search engine, which means that we can advertise as a complement to Google Display Network campaigns or replacing Gmail. We can also add YouTube, which complements this range of activities, so it is a combo. The results of the Performance Max campaign vary greatly, depending on the industry, but it gives some new possibilities and is an interesting complement to the basic search and display.